When this brand approached us, they had a clear vision: to create soothing and engaging content that makes bedtime easier for children. Together, we expanded this vision into a comprehensive project, resulting in the production and management of 9 different podcasts under the Mrs. Honeybee & Friends Podcast Network, which have now accumulated over 55 million overall listens.

Mrs. Honeybee is not only a dedicated schoolteacher but also a mother of two who understands the importance of a good night’s rest for everyone. She has a unique talent for weaving mindfulness techniques into all of her bedtime stories, creating a calming and enriching experience for her young listeners.

Set in the magical and adventurous Honeybee Neighborhood, Mrs. Honeybee shares her stories alongside Mr. Honeybee, her BFF Melodybee, and her fluffy little pup Harold. For years, she has been telling these stories and practicing mindfulness in her classroom, and she is thrilled to extend this gift to a global audience.

Challenges:

• Establishing a consistent and engaging content production schedule

• Managing multiple podcast series and ensuring high-quality production

• Growing the audience and increasing overall listens across all podcast series

Strategy:

1. Initial Consultation and Planning:

   • Conducted a thorough consultation to understand the client’s goals and vision for the Mrs. Honeybee & Friends Podcast Network.

   • Developed a comprehensive content strategy to ensure a consistent release of high-quality episodes across all podcasts.

2. Content Creation and Management:

   • Produced engaging scripts and stories tailored to captivate young audiences and promote a soothing bedtime routine.

   • Managed the production process for all 9 podcasts, ensuring each episode met the high standards of the Mrs. Honeybee brand.

   • Utilized professional recording, editing, and sound design techniques to enhance the listening experience.

3. Execution and Distribution:

   • Implemented a consistent release schedule to maintain audience engagement and anticipation.

   • Distributed the podcasts across various platforms to maximize reach and accessibility.

4. Audience Growth and Engagement:

   • Leveraged social media and email marketing to promote new episodes and engage with listeners.

   • Interacted with the audience through comments, messages, and social media posts to build a loyal community around the Mrs. Honeybee brand.

   • Analyzed listener data and feedback to continuously improve content and strategy.

Results:

• Content Production: Successfully produced and managed 9 podcasts with regular episodes.

• Audience Growth: Achieved over 55 million overall listens across all podcasts in the Mrs. Honeybee & Friends Podcast Network.

• Engagement: Built a strong, engaged community of listeners who regularly tune in to Mrs. Honeybee’s bedtime stories.

• Brand Recognition: Established Mrs. Honeybee as a trusted and beloved source for children’s bedtime content.

Through careful planning, strategic content management, and continuous audience engagement, Mrs. Honeybee has grown into a widely recognized and cherished brand in children’s entertainment. Our collaboration has resulted in a vast library of high-quality podcasts that make bedtime easier for countless families.