Popcorn Secrets

Project Duration:

9 months - current

What We Do

Short-form Video Editing, Long-form Video Editing , Social Media Management, Copywriting, People/Talent Management, Concept Development , Market Research, Market Strategy

Challenges:

  • Starting from scratch with no existing content

  • Creating a sustainable content plan

  • Developing scripts that resonate with Disney fans

  • Growing an audience from zero

Strategy:

Initial Consultation and Planning:

  1. Conducted a comprehensive consultation to understand the client’s vision and goals.

  2. Developed a detailed content strategy tailored to the Disney fandom, focusing on popular shows and characters.

Content Creation:

  1. Created a structured plan to produce over 300 videos in 9 months.

  2. Developed engaging scripts for each video, ensuring they were entertaining, informative, and aligned with Disney’s brand values.

  3. Ensured high-quality production standards, including video editing and graphic design.

Execution and Management:

  1. Implemented the content plan, ensuring consistent release of videos.

  2. Managed the content schedule to maintain regular engagement with the audience.

  3. Utilized social media platforms to promote videos and engage with viewers.

Audience Growth and Engagement:

  1. Leveraged social media marketing techniques to build and grow an audience.

  2. Interacted with fans and responded to feedback to create a community around Popcorn Secrets.

  3. Analyzed performance metrics to refine content strategy and improve engagement.

Results:

  • Content Production: Successfully produced over 300 high-quality videos.

  • Audience Growth: Grew the following to 60.9K followers on social media platforms.

  • Engagement: Achieved 2.5M likes and high levels of engagement with consistent likes, comments, and shares.

  • Brand Recognition: Established Popcorn Secrets as a popular and trusted source for Disney-related content.

Through meticulous planning, strategic execution, and consistent engagement, Popcorn Secrets transformed from an initial idea to a thriving content platform in just 9 months. The collaboration resulted in a robust content library, a growing audience, and a strong brand presence in the Disney fan community.